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Louis Louis Week, a staple of Student Events programming, opened Wednesday with a traditional Wake and Shake in the morning as students were heading to class, followed by faux ice skating that evening in Levin Ballroom. Thursday brought a night of bingo and the promise that Louis Louis wouldn’t disappoint.

This year’s Louis Louis Week is themed “iLouisLouis Playlist,” and each event is based on a popular song: the “Wake Me Up Before You Go-Go” Wake and Shake, “Ice Ice Baby” ice skating and “When I’m 64” bingo. Upcoming events include “Save a Horse, Ride a Cowboy” today in the Shapiro Campus Center Atrium, the “I Want Candy” Munchie Mobile tonight, and “I’m Too Sexy,” Saturday’s dance in Sherman Function Hall co-sponsored by Triskelion.

The Wake and Shake, as usual, provided hot chocolate, coffee and Munchkins, as well as free t-shirts, cups, shot glasses and beaded necklaces. There was also a life-size cutout of Justin Bieber, dressed in a Louis Louis t-shirt.

According to Director of Social Events Eva Ying ’12, more than 500 students went “ice skating” in Levin on a synthetic ice rink rented from Party Vision, a local entertainment company. “A lot of people were excited about ice skating and came just to see how it would work,” Social Coordinator Rita Tobias ’14 said.

The week was planned by Ying and Social Coordinators Tobias, Sivan Levine ’13 and Nina Godles ’13 with help from other members of Student Events.

“Louis Louis is a spirit week to honor Louis Brandeis,” Tobias said. “Free stuff makes people happy and we remind them it’s Louis Louis to remind them of the reason we’re celebrating.”

The theme, iLouisLouis Playlist, was chosen after a brainstorming session because the coordinators believed they would be able to “mix up everything to appeal to all types of Brandeis students. These are events no one has seen on campus,” Ying said.

First-time events include the ice rink and the mechanical bull that will be featured today at “Save a Horse, Ride a Cowboy.” This week is also the first time Student Events has collaborated to host Student Activities’ bingo night. The prizes were quadrupled, including a pair of tickets to the sold out Jay-Z and Kanye West concert, won by Ami Merker ’15.

Beginning at 2 p.m. today, the Shapiro Campus Center atrium will be transformed into the Wild Wild West, complete with a mechanical bull, a photo booth, Boston Market food and more.

Saturday’s dance, the conclusion to Louis Louis Week, will feature DJ Sensation of NuEra.