In the 1996 film The Great White Hype, the faux boxing world in the Hollywood tale was thrown into a whirlwind of popular public interest in the sport due to one promoters ideal to pit the world-boxing champion against an unknown, white boxer. Among a number of the themes the film built upon, it is the pure exploitation of the unknown boxers race that builds up the hype needed to promote interest in a sport thats losing its accessibility to the public. It is the films smart observation of the ever-present presence of hype in sports, and life, that makes the rather weighty comedy redeemable;
the ability for hype to create, popularize, and even kill entire careers, movies, and (in the case of the movie) boxers is an incredibly important aspect of modern society. It is the aspect of hype that plays such a strong role in the world of music;
it creates some bands' entire careers while diminishing other groups careers into nothing. At the very core of it, hype is something that keeps the modern publics interest afloat;
with that in mind, here are a number of bands that hopefully will be in the good graces of hype in the coming year.